How to entice a greater number of e-shoppers to click the “submit-order” button.

By Rob Yoegel

Order-taking and Processing Opportunities

For some reason, many marketers forget some of the most basic order-handling practices when taking orders via the Web. Similar to early disclosure of S&H fees, applicable order discounts should be calculated and shown to the customer as soon as possible.

And of course, when operating in the online space, it’s wise to take a tip from Amazon.com once in a while: Don’t miss the chance to cross-sell at the close of the sale.