How to entice a greater number of e-shoppers to click the “submit-order” button.

By Rob Yoegel

In addition to the different domestic shipping options based on carrier, another hurdle associated with being forthright concerning S&H costs is the globalization of e-commerce and the ability to ship products around the world.

The U.S. Mint’s online catalog gets around this thorny issue by listing the more than 50 countries to which it will ship, all for one price of less than $18. Every time a customer views what’s in his shopping cart, it’s clearly stated that the costs listed don’t include S&H. However, there’s a plainly visible link to a detailed page of rate information.