How to entice a greater number of e-shoppers to click the “submit-order” button.

By Rob Yoegel

S&H Shouldn’t Mean “Shocking and Hidden”

Often, online sales go unclosed due to unexpected shipping and handling (S&H) costs—especially ones that are presented to a customer during the final stages of the online transaction. John Deneen, president of SiteForm, a Web site development and consulting group that specializes in building catalog-based Web sites, says hidden S&H costs is the top reason buyers who intended to purchase online end up saying “no thanks.”