How to entice a greater number of e-shoppers to click the “submit-order” button.

By Rob Yoegel

Other components of NetAgent include an auto-response e-mail application that provides responses without the need for human assistance; an inbound e-mail manager; and wireless and international language utilities.

Now let’s dispel Myth No. 2. By listing a toll-free customer service number on every Web page and responding to e-mail inquires within the same day, you encourage e-shoppers to contact you with questions. The alternative? They simply abandon their online carts and click over to your competitors.