How to entice a greater number of e-shoppers to click the “submit-order” button.

By Rob Yoegel

This perception was turned around by simply rewording the statements to read: “To view real-time inventory availability, please enter the ZIP code where products will be shipped.”

Try these strategies, and watch your online close ratios climb.

Rob Yoegel is a freelance writer from West Chester, PA, and also is vice president, online services, at North American Publishing Co. You can reach him at ryoegel@napco.com.