How to entice a greater number of e-shoppers to click the “submit-order” button.

By Rob Yoegel

Catalogers know the Web can be a valuable place to sell product. However, it’s likely that many are missing the chance to generate even more sales via the Web.

To boost your chance at success, pay as much attention to closing the sale online as you would in your print catalogs—perhaps even more so due to the nature of the Web.