By
Diane Berry
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While these numbers may seem daunting to retailers, there's an unexpected way online holiday shopping traffic can be managed and optimized to help boost customer satisfaction — enterprise search.
Why Search Must Keep Up With the Increase in Shoppers
The search bar is commonly overlooked by website designers, retailers and marketers. This is troubling considering that it's often the first thing that visitors go to, especially if they have a specific item in mind. Therefore, it's extremely important that your search function makes a good first impression.
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