How to engender brand loyalty and drive sales with Web 2.0

By Reggie Brady

In addition, you’ll benefit since search engines have more content to crawl, and reviews will improve your rankings and traffic.

Where E-Mail Comes Into Play
Here are four ways to capitalize on customer reviews in your e-mail marketing efforts.

1. Promote customer reviews in some of your e-mails. Let readers know reviews are available on your site.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

E-Mail Applied: Creating Customer Communities