How to engender brand loyalty and drive sales with Web 2.0

By Reggie Brady

Customer Reviews
Some catalogers experiment with letting customers post product reviews on their sites. Typically they’ll use a form with a five-star rating system, product questions and an area for customers to enter their own comments. Customers love this!

The e-tailing group conducted consumer research earlier this year on whether site visitors turn to reviews prior to or during the shopping process. The results speak for themselves:

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

E-Mail Applied: Creating Customer Communities