How to engender brand loyalty and drive sales with Web 2.0

By Reggie Brady

Motherwear, a cataloger of products for breast-feeding mothers, has a blog that also allows comments. It’s found that one-quarter of all new site visitors come from the blog. Orders from these visitors are 15 percent higher than other site visitors.

Blogs and customer reviews should only be implemented if they fit your long-term marketing goals. They take effort to execute, but there could be a big payoff in higher online visibility and sales.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

E-Mail Applied: Creating Customer Communities