How to Encourage Impulse Buys When Shopping Online

Although online shopping is a booming industry, it's also highly competitive and ever-expanding. If you want your site to stick out from the rest, you have to keep shoppers engaged and interested in new products. Find ways to show new products and specials in and around the products they normally purchase. Make it very easy for them to add these featured items to their cart. By encouraging shoppers to get invested in new items and veer from their shopping list, you can increase your bottom line and ensure that your site stays relevant.