How to Encourage Impulse Buys When Shopping Online

3. Use virtual research to your advantage. Online virtual shopping tools provide a realistic shopping experience that enable brands to study things that happen in-store — e.g., how impulse purchases are made. There's a way to package and design virtual offerings to make them appealing and catch people's attention, both online and in-store. Retailers need to know what customers are thinking, especially when it comes to uncharted territory like understanding the mentality of an online shopper. How can you get people to linger on your site? How can you make your online store as enjoyable and interactive as possible? These are all questions that need to be answered for your site to be successful.