How to Encourage Impulse Buys When Shopping Online

2. Make your virtual store visually interesting. If you want online shoppers to loiter and browse as they would in a brick-and-mortar store, you have to make your layout visually appealing. Nix ads and choose relaxing and stimulating colors. Offer editorial pieces that highlight the best finds of the week, like Trader Joe's does with its Fearless Flyer. Insert hyperlinks and images so that shoppers can easily add these items to their cart. Make finding deals and featured impulse purchases easy to add to the cart.