How to Encourage Impulse Buys When Shopping Online

1. Use thumbnail images of products. It's crucial to make virtual shopping as visual and hands-on as possible by using thumbnail images of products. These will be more eye-catching and appealing to shoppers as opposed to a bland list of products. Many sites do this, but it's a must-do for those that don't because consumers love to browse, especially young people. Almost half of millennials say they browse online for items, and 72 percent research their options online before buying in-store. Providing a product image allows all of the work done on packaging the product to impact the online shopper.