How to Encourage Impulse Buys When Shopping Online

Even in our hesitant economy, e-commerce has been and continues to be a booming industry. In fact, online shopping is predicted to increase to $1.4 trillion in 2015, and e-commerce is growing at a steady 10 percent per year.

Although the retail industry as a whole is in crisis when in comparison to booming industry giants such as Amazon.com, there are some benefits to being a brick-and-mortar store. For one thing, consumers enjoy the one-on-one interaction and personal touch that comes from shopping in-person. For another, online shopping makes impulse buys unlikely, meaning that people are less likely to discover a new favorite product and less likely to take a risk on an unplanned purchase.