How Eileen Fisher Achieves Omnichannel Success

“This year, we're celebrating our 30th anniversary, so we feel it's more appropriate to be out on billboards and in Grand Central Station and to move away from e-commerce,” Croke said. “But, in general, Eileen is very interested in digital and asking us to play more.”

Croke said that when it comes to growth, Eileen Fisher doesn't focus on the newest buzzword or what everyone else is doing in the space.