How Eileen Fisher Achieves Omnichannel Success

The synergy extends to the company's marketing team and influences its actions.

“We have a great synergy across all of the different areas of our company,” said Croke. “Our marketing team and advertising team come together and each come up with the spend we need to achieve our common goals.”

The company picks it spots carefully when deciding if it's more appropriate to advertise in magazines and newspapers or to be more digitally focused.