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Lauren Croke, director of web and e-commerce at luxury fashion brand Eileen Fisher, pointed to her company's collaborative atmosphere as the driver of its omnichannel success during a panel at Luxury Interactive yesterday in New York City.
“At Eileen Fisher, we don't have a top-down hierarchy,” said Croke. “Eileen has a small group of people she counts on and they work together collaboratively to achieve goals. And the customer is always at the center of decision making.
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- People:
- Eileen Fisher
- Lauren Croke
- Places:
- New York City
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/11/Melissa-Campanelli.jpg&w=51&h=51&c=true)
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