How Eileen Fisher Achieves Omnichannel Success

Lauren Croke, director of web and e-commerce at luxury fashion brand Eileen Fisher, pointed to her company's collaborative atmosphere as the driver of its omnichannel success during a panel at Luxury Interactive yesterday in New York City.

“At Eileen Fisher, we don't have a top-down hierarchy,” said Croke. “Eileen has a small group of people she counts on and they work together collaboratively to achieve goals. And the customer is always at the center of decision making.