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At this time, the cataloger invited each dealer to send a list of its top 100 customers with a submission deadline. The cataloger imagined receiving hundreds of e-mails, each with a nicely formatted mailing list attached.
But when the program manager reached her desk on deadline day, she found her company’s phone system paralyzed due to the hundreds of mall dealers simultaneously faxing their lists.
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- Companies:
- McIntyre Direct
Susan McIntyre
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