Do the Job Manually

But manual tasks don’t mean inefficiency. One key to profitable cataloging is knowing how to perform manual tasks well.

“Congratulations! You’ve paralyzed every phone in the company!”

A national gift cataloger (that also has a nationwide chain of hundreds of retail mall outlets) devised the idea of helping out its mall dealers by mailing a catalog (personalized with the dealer’s name and address) to the dealer’s top 100 customers.