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This isn’t as bad a system as it sounds. If the guessing is done by someone in your organization who is knowledgeable about the coding system and your customers, this kind of manual “fixing up” of your data can result in far more accurate sales-by-keycode reports. It also can result in more accurate sales-per-book and response rate numbers, and hence much more profitable circulation plans based on prior results.
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- McIntyre Direct
Susan McIntyre
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