From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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While the Edmund catalog had become the preeminent source for educational science materials, it became clear, that no real future existed for the business. Why? Because NASA, with its spectacularly detailed photographs of the canals of Mars and the rings of Saturn, had raised the bar for the amateur astronomy market. Seen through the Astroscan, these planets only look like white-hot peas.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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