From Salvage to Space
During the next two decades, Edmund continued to expand the line of educational science products, catering more and more to the consumer marketplace. He retired in 1976, leaving the company in the control of his son, Robert, who had a degree in finance.
Since schools are in session by day when it’s impossible to study the night sky, teachers began clamoring for a rugged, relatively inexpensive telescope that kids could borrow from school and take home for evening use. In 1976, the younger Edmund introduced the user friendly Astroscan® telescope for the beginning astronomer.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
