From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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Responding to requests from science teachers, Edmund began in 1952 designing telescopes for viewing the heavens. Virtually no one was producing these at the time, and for a happy period the small company had a lock on the telescope market. Product offerings ranged from the most basic to complex models with clock drives and cameras.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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