From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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The Edmund Industrial Optics team also attends 11 trade shows a year in the United States, Germany, the United Kingdom and Japan. At these conferences, Edmund has a presence that not only showcases its products and provides a source for lead generation, but also serves as an application booth where it has enough tools to do basic troubleshooting and actually can solve customers’ problems on the spot.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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