From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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Reaching Prospects Via Trade Publications
“When Nicole was in college and I was exploring the business-to-business world,” Edmund says, “the big marketing breakthrough occurred for us as a company when we started to understand that controlled circulation magazines held the answer. They do a better job than anybody else in keeping lists up-to-date.”
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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