From Salvage to Space
How Edmund Industrial Optics found its focus
By
Denny Hatch
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
One technique Edmund uses is to include in the front of the catalog editorial material that explains to non-optical experts (e.g., mechanical engineers, electrical engineers) how to understand and order optical components. Under the title, “Application Notes,” this section currently runs 20 pages and is growing.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 AllNext »
0 Comments
View Comments
E
T
Denny Hatch
Author's page
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments