From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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Recently, the Edmunds signed a deal to sell the division to Science Kit & Boreal Laboratories, a division of VWR Scientific Products. The Edmunds—who then changed the company’s name to Edmund Industrial Optics—now were free to move full bore into the b-to-b world of industrial optics.
Robert Edmund’s first move was to acquire the assets of Plummer Precision Optics, a company that specializes in custom design and manufacturing for military and defense applications—thus opening a whole new market for the three-generation family business.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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