From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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Finding a buyer for the ScientificsTM Division (as the educational part of the business was known) was not easy. The Edmund family wanted to give its creation a real shot at success and growth, while guaranteeing its 220,000 customers would be treated well. A number of Internet entrepreneurs wanted to buy the division, but their interest mainly was in the state-of-the-art fulfillment facility the Edmunds intended to keep.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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