From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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Sold and Bought
About this time, Edmund began seriously looking for a buyer for the signature consumer catalog so he could invest in the growing industrial side of the business. The decision was not hard to reach considering the following numbers for 2000, the last year
Edmund ran both catalogs.
By the late 1990s, Norman Edmund was long-since retired (he still sits on the board), and Robert’s two daughters had joined the company: Nicole as vice president of marketing, and Marisa as vice president of human resources.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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