From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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Back in 1968, the Edmunds got a national public relations boost when NASA went shopping for a specific lens to go to the moon aboard Apollo 11. Edmund Scientific had the precise lens in stock—and for only 95 cents, which must have delighted NASA in that era of $600 toilet seats and $70 hammers. (Upon his retirement, the NASA engineer responsible for the project presented the Apollo lens to the Edmunds, and it was later featured on the cover of the company’s 1993 educational optics catalog.)
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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