From Salvage to Space
How Edmund Industrial Optics found its focus
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Denny Hatch
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On the other hand, the younger Edmund saw real growth opportunities in the high-tech industrial optics area. In the mid-1980s, it was decided to divide Edmund Scientific into two divisions—consumer and business-to-business. It was then that company officials began seriously creating product for the industrial optics market, making use of the many contacts made in the United States and Japan.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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