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- Appeals to flattery or instills confidence: “Our slimming swimsuit design will have you looking and feeling 10 pounds lighter.”
- Plays to, you got it, envy: “The slimming design on our swimsuit line will make you the envy of the beach.”
- Appeals to consumer curiosity: “Slip on one of our new slimming swimsuits to see for yourself.”
To bring new life to product descriptions, appeal to the different emotional needs of consumers. Depending on your target audience, choose the emotions you want consumers to feel about your products, and bring more variety to your product descriptions.
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- Denise McGill
Denise Mcgill
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