How to Easily Write Several Descriptions for One Product

• happiness;
• fear;
• curiosity;
• pride;
• confidence;
• patriotism;
• flattery; and
• envy.

Some emotions portrayed in copy can be obvious, such as outrage, while others carry a more subtle tone, such as compassion or embarrassment. Written with three different emotional appeals, one product description for a woman's swimsuit can arouse at least three different feelings from consumers.