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Many times only a product's features are listed with a few obvious benefits stated, but this can leave a description sounding flat. However, if you elicit an emotional response from a consumer, the description has successfully completed what it set out to do — capture the reader's attention.
When creating compelling product descriptions, decide what emotions you'd like to draw from your readers. Here's a partial list of emotions to use when creating descriptions:
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- Denise McGill
Denise Mcgill
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