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Sean Adkins
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A mere five years ago, the idea of an online retailer opening a physical location would have seemed to be strategic lunacy. The rationale has been pretty straightforward: Why would an online retailer forgo its primary differentiators (i.e., the ability to be nimble and cost conscious without the burden of a physical store, employees and suboptimal inventory management)? While that question may not be so surprising anymore, the response from historically online-only retailers has raised eyebrows.
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Sean Adkins
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