How to Drive Engagement and Social Brand Advocacy on Pinterest

4. Drive social brand advocacy. A robust social marketing strategy recognizes the interconnectedness of social cross-promotional assets. To fully optimize their online presence for Pinterest users, retailers shouldn't only promote their Pinterest pages on Facebook, Twitter, Google+ and other social platforms, but also include "Pin It" buttons on their websites. Social brand advocacy management has the power to convert satisfied customers into active brand advocates within Pinterest and other social platforms.