How to Drive Engagement and Social Brand Advocacy on Pinterest

2. Develop "value-rich" content. Pinterest users typically aren't interested in brands that simply post images from their online catalog. Pinterest is a lifestyle aggregator in many ways, a central location for consumers to collect, share and archive images that communicate various aspects of their personality or style preferences. To maximize social CEM outcomes, brands and retailers must post product images that transcend simple "catalog" visuals. Retailers’ images must compel consumers to connect products with their actual or desired lifestyles.