How to Drive Engagement and Social Brand Advocacy on Pinterest

1. Create a social CEM strategy. Social CEM (customer experience management) is the process of delivering an optimal customer experience by using social interactions and tools which focus on the key drivers of active advocacy. Rather than targeting ad impressions or other traditional promotional metrics (e.g., brand images), social CEM seeks to drive consumer behavior through the creation of authentic, ongoing consumer dialogs — a critical priority for retailers who incorporate Pinterest into their social strategies.