How to Drive Engagement and Social Brand Advocacy on Pinterest

With the right strategy, brands and retailers can harness the sense of personal control that draws consumers to Pinterest, enhancing the customer experience and leveraging Pinterest to achieve targeted social channel objectives.

Optimizing Your Brand for Pinterest
There are several strategies retailers can use to forge meaningful, digital connections with consumers on Pinterest. From a strategic perspective, the overarching goal is to promote the sharing of image-based content in a manner that drives brand awareness and advocacy, customer loyalty, site traffic, and conversions. Here are four steps to get you started: