How to Drive Engagement and Social Brand Advocacy on Pinterest

By strategically integrating Pinterest into their social marketing strategies, retailers gain a valuable tool in their quest to optimize consumers’ social experiences with their brand. With the growing popularity of user-driven brand engagement, retailers that create a social CEM strategy, develop "value-rich" content, listen to their followers and drive social brand advocacy on Pinterest have a new window of opportunity to forge meaningful connections with consumers online. Strategic use of Pinterest and other social media outlets offers retailers a leg up on their competition.