How Doug Mockett followed his secret passion selling grommets and table legs direct

By Joe Keenan

By using human interest stories, particularly tales about his dogs, he believes he’s helping draw in buyers.

To read or listen to the full interview, click on the links under Related Content, above-right.

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

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