Profile of Success: A Leg Up on the Field

As for the reduction in trim size, Mockett says by shrinking the book by a meager sixteenth of an inch while maintaining its magazine-size format, the cataloger realized added postal discounts.

WHAT HE ENJOYS MOST ABOUT THE CATALOG/MULTICHANNEL BUSI-NESS: The challenge of creating a fresh and engaging catalog. As the sole copywriter for the catalog, Mockett really enjoys creating interest in something that even he refers to as, “selling dull industrial furniture components.”