Profile of Success: A Leg Up on the Field
How Doug Mockett followed his secret passion selling grommets and table legs direct
WHAT HIS COMPANY HAS DONE TO OFFSET RISING MAIL COSTS: Improved list hygiene and changed the catalog’s trim size. After several years of being “lazy” about updating its mailing list, the company rededicated itself to cleaning the list over the past two years, removing duplicates and updating addresses of businesses that relocated. Mockett believes the resulting clean list will pay dividends for the company by lowering return rates considerably.
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