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Share what you know. Talk to the statisticians about what you’ve learned regarding your customers that may be relevant to the project at hand. Review historical performance results from your current selection scheme.
Establish checkpoints in the process. Don’t let the model builder run off into isolation until his or her model is done. Actions and findings should be reviewed at each step along the way to keep everything on course and to attain the best end result.
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- Companies:
- Catalog Vision
- Donnelley Marketing
Keith Pietsch
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