Model Development
How to devise a winning housefile-segmentation model
Define the Project
A statistician building a model needs to be in sync with marketers who will be using the model to drive campaign-management decisions. For starters, there should be a mutual understanding of how the model(s) will be used. Key discussion items among statisticians and marketers may include the following:
- Companies:
- Catalog Vision
- Donnelley Marketing
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