Model Development

This article will give you a basic understanding of how housefile statistical models work. Additionally, it will show the various ways a marketer unfamiliar with statistical models can provide input to the development process to optimize model performance.

It seems there’s a word for every type of phobia known, including “triskaidekaphobia,” which is a fear of the number 13. Yet I was surprised I couldn’t find a word for the fear of statistics — indeed, “statisticaphobia” is a word that really should exist.