How to Devise a Merchandise Concept

After you’ve developed your merchandise concept, ensure that your merchants continue to embrace it and can discern what items are right for your book. For example, keep the merchandise statement in front of the buyers—post it in the sample room, in a frame hung on the walls of their offices, or print it on a card they can carry in their planners. The more you focus on the statement, the more focus you’ll see in your product offering.