How to Devise a Merchandise Concept

To delight customers with home furnishings and decorating ideas that have a strong international design flair and enable customers to create an urban chic look that melds with other, more traditional furnishings and accents they may already own. To appeal mainly to 30- to 50-year-old women in upper-middle to lower-upper-income ranges, but still deliver value in each and every product with a level of quality that will surpass their expectations at that price.